Today (Wednesday) is important not only in the Ecumenical calendar, but is also a key date that all involved in advertising should note carefully.
For today is St Luke’s day. The Patron Saint of the finer things in life – iconography and artisans – is also the saint who saved Chiat/Day by selflessly lending his name to the agency’s new venture.
If you can name an advertising agency after a Saint, why not the other way around?
The Diary’s man in the Vatican reports that Il Papa is already considering cannonising one of Soho’s finest for the newly created role of Patron Saint of advertising, communications and marketing. Prospective Saints Simons, Finn, Twivy and Langdon are all asked not to re-apply.