Pre-Christmas campaign for WH Smith

WH Smith is launching a pre-Christmas television campaign starring Only Fools and Horses actor Nicholas Lyndhurst and other celebrities including author Jackie Collins and celebrity chef Delia Smith. The ads, which break on November 12, were created by Abbott Mead Vickers.BBDO. For the sixth year running, Lyndhurst will play all the characters of the Smith family. This year he will also play the family’s Northern relatives, who are visiting the Smiths for Christmas. The ads also feature TV gardener Alan Titchmarsh and cartoon character Shrek. In one execution, Delia Smith gives a cooking lesson to the whole Smith clan, while in another Mrs Smith – Lyndhurst – dreams of meeting her ‘knight in shining armour’ (Titchmarsh) in a forest. Starcom Motive handles media planning and buying for the campaign.

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