Premier Foods in strong position

Premier Foods, owner of brands including Hovis, Oxo and Branston, has reported strong results in a half year trading update released today.

The group saw trading profits rise 5.6% to £123.6m as sales of top brands increased 8.6%.

Since its relaunch in September, sales of the Hovis bread brand have increased 17%.

Sales of the Branston brand and Lloyd Grossman increased 41% and 35% respectively.

“Against the backdrop of an exceptionally tough trading environment, we are pleased with our progress with increased market share through co-ordinated programmes of innovation, advertising and promotional activity. We are delighted by the continued success of Hovis which has grown its sales by 17% and reached its highest market share for over 2 years,” says Premier Foods chief executive Robert Schofield.

Last month, Premier Foods announced it was relaunching its Oxo brand with a £2m marketing campaign.

Recommended

95.8 Capital FM - Johnny & Lisa

Capital Radio on the move

Marketing Week

Rajars: Capital Radio is the standout performer among London’s commercial radio stations in the latest Rajar results and has leapfrogged Heart 106.2 to become London’s second most listened to commercial station.

Comments

    Leave a comment