Premier Foods is on a mission to position its brands as a cost-effective solution for consumers during the cost of living crisis, which has seen the business further invest behind its ‘Best Restaurant in Town’ campaign after recording positive initial results.
Premier Food’s chief marketing officer Yilmaz Erceyes says marketers need to be closer than ever to consumers in a cost of living crisis.
The food manufacturer has recorded an average growth of 5% in its brands business across the last three years.
New product launches and strong international growth have helped Premier Foods increase market share both in-store and online.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.
Consumers often “shop around” in the UK supermarket sector, says Morrisons chief customer and marketing officer, Rachel Eyre. The supermarket hopes its price match will “reassure” customers to do more of their shopping with it.
Increased volume sales must be a “bedrock” of sustainable growth, Nestlé CEO Mark Schneider said, indicating the company must invest in marketing and innovation to achieve this goal in 2024.
The outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.