Premier Foods launches new Great Little Ideas ads

Premier Foods is extending its Great Little Ideas campaign with a second phase that includes two new tv ads which feature Terry Venables and Strictly Come Dancing judge Craig Revel Horwood.

Great Little Ideas campaign
Great Little Ideas campaign

The campaign, created by MCBD, which offers tips and ideas of how to use some of Premier Foods brands including Bisto, Oxo, Sharwoods and Branstons, first broke in March with ads starring the “Oxo mum” Linda Bellingham and Coronation Sreet star Liz Dawn.

The new ads break on 5 July.

This story first appeared on pitch



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Mark Ritson

I am honoured to have sparked such a vibrant and open debate within the pages of Marketing Week on the merits of repositioning and rebranding. But let¹s be careful with our terminology ­ the two concepts mean very different things. In a rebrand the company changes both the identity and positioning of the brand ­ for example BP, Yodel or Consignia. In repositioning the identity stays the same, but the marketer tries to change the things that the consumer associates with the brand ­ for example Bernard Matthews or HMV.


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