Premier Foods poaches Kraft’s Mike Clarke as CEO

Premier Foods, owner of Hovis and Mr Kipling, has appointed Mike Clarke, currently president of Kraft Foods Europe, as its chief executive officer.

/s/p/m/HovisGoonLad.jpg

Current CEO, Robert Schofield, is retiring from the company. Clarke will join Premier Foods in September.

The appointment is likely to be welcomed by shareholders as the company’s share price has underperformed for several months and severely dipped last month after Premier Foods issued a profit warning.

Premier Foods is preparing to launch a raft of product extensions over the coming months under its Hovis, Mr Kipling and Loyd Grossman brands to accelerate growth.

Prior to joining Kraft Foods Europe in 2009, Clarke was the president of The Coca-Cola Company in Northwest Europe – which includes the UK – and the Nordics.

Kraft will replace Clarke with Timothy Cofer, who is currently senior vice president of the company’s global chocolate category team.

Recommended

Promotions bridge divide between brand and retailer

Marketing Week

With grocery retailers fixated on price and brands looking for ways to push their values and benefits, never have two sides been so far apart in the same discussion. In this age of austerity, sales promotions might just bridge the gulf between these two sets of contrasting and competing objectives (MW 30 June). Brands and […]

Innocent: Smoothie operator

Innocent inspires

Marketing Week

Successful marketing involves driving sustainable, profitable growth by creating new or better value for consumers. Innocent’s greatest marketing success has been in pioneering the smoothie category’s development and winning widespread consumer trust, passion and loyalty for the brand. Brand advertising and promotion have certainly played their part, but marketers everywhere should also remember the more […]

Case study: Blurb

Josie Allchin

Click here to read the cover story: Made to measure up to professional standards Click here to read a Q+A with Eileen Gittins, founder and chief executive of Blurb Millions of people dream of becoming the next JK Rowling, but very few achieve it. That could change, however, because self-publishing on an individual scale is […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now