Premier launches Sharwoods and Loyd Grossman direct push

Premier Foods is bidding to boost sales of its Sharwoods and Loyd Grossman ranges via a new range of direct and promotional marketing initiatives.

Premier Foods is bidding to boost sales of its Sharwood’s and Loyd Grossman ranges via a new range of direct and promotional marketing initiatives.

Marketing agency Haygarth has been appointed to devise the campaign, which will be aimed at raising the two brands’ profile with consumers to help drive sales bought and trial by new purchasers.

Matt Brown, Premier head of cooking sauces marketing, says both brands have “ambitious potential” in 2009.

The move follows Premier’s recent unveiling of a new McCann Erickson created television and press advertising push for its Sharwood’s range, which evokes the brand’s ‘exotic discovery’ heritage. Premier plans to add new products to the Sharwood’s range later this year.

The manufacturer, which also owns the Hovis and Batchelor’s brands, revealed earlier this month it made a loss of £373.3m in its full year results, despite registering a 14.3% increase in trading profit to £320.2m.

Recommended

Vodafone shifts global strategic brief to WPP

Marketing Week

Vodafone, the mobile phone company, has shifted its global strategic advertising business back into WPP following a three way pitch against McCann Erickson and incumbent Bogle Bartle Hegarty, Marketing Week has learned. WPP group’s J Walter Thompson had previously lost the strategic corporate account to BBH following a review in 2006, although the agency held […]

Harvey Nichols targets tourist to boost spring summer sales

Marketing Week

Harvey Nichols, the upmarket department story, is launching a new ambient and press ad campaign to lure wealthy tourists into its stores. The campaign, created by DDB London, is designed to play on the stereotypical image of the English as perceived by tourists, such as: “The English are known for having bad teeth, that is […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now