Artificial intelligence (AI) is an area of technology that has suffered from over-hype and confusing language, but clarity is finally developing.
With insight from leading experts in the field, including brands such as Virgin Holidays and Danske Bank, get up-to-speed with all the latest thinking on AI, with particular focus on how organisations can use AI and machine learning in marketing, ecommerce and customer experience.
Learn about the opportunities AI provides marketers to derive insight from data, improve effectiveness and add value, with a clear a framework for approaching AI and machine learning as a marketing professional.
With real examples from different industries including retail, FMCG/CPG, financial services, utilities and telecommunications, travel, manufacturing and logistics, pharmaceutical and healthcare, marketers will see how AI can fit into their marketing plans, and what to consider when devising a strategy.
You’ll also learn how AI and machine learning combine with other emerging technologies and how and why AI and machine learning can transform the marketing of products and services.