Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:

  • Metaverse and gaming: As gaming platform Roblox sees exponential growth and matures its proposition to attract new audiences, what new capabilities is the metaverse trailblazer rolling out to help brands and developers promote their virtual experiences?
  • Web 3.0: Starbucks has launched Odyssey, a blockchain-based loyalty platform and NFT community, to build on the success of its existing Starbucks Rewards loyalty programme. How are other brands – including Mastercard and Nike – evolving the applications for NFTs?
  • Ecommerce innovations: Why are tech firms joining the race to launch a WeChat-style ‘super app’ outside the Chinese market, and does Meta already have the advantage as it launches its first end-to-end shopping experience in WhatsApp?
  • Live commerce: With both Facebook and TikTok putting a pin in their live commerce shopping programmes, why has live shopping been slower to take off in western markets than expected, and how likely is it to make a comeback in future?