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A deep dive into the rise of ‘shoppertainment’ and digital technologies 

Report

Digital Shift: The rise of ‘shoppertainment’ and Clubhouse

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digital ads

A closer look at short form video and the growth of the 'creator economy'

Report

Digital Shift: TikTok’s supercharged growth and the ‘creator economy’

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The impact of Instagram and the shift to ecommerce

Report

Digital Shift: Instagram’s 10th birthday and livestreaming commerce

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An indepth look at Tiktok's expansion and the shift to video commerce

Report

Digital Shift: TikTok’s expansion and the rise of video commerce

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An exploration of digital trends during Covid-19 

Report

Digital Shift: The rise of the ‘passion economy’ and virtual life amid Covid-19

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How the coronavirus crisis is impacting digital transformation

Report

Digital transformation and coronavirus

1. Introduction Little more than a month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and the surrounding countries. Now, we all know just how erroneous that assumption was. It’s not an exaggeration to say the […]

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Remote working

The opportunities and challenges of remote working

Report

Effective remote working for marketers

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations are ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

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A deep dive into the latest trends in digital

Report

Digital Shift: Learning from startups and the art of ‘superforecasting’

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How to personalise the customer experience

Report

Your fast-track to mobile marketing excellence

Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]

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The latest trends in digital demystified

Report

Digital Shift: The real impact of AI, social trends and Amazon’s formula for innovation

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One of the big trends in advertising has been an appetite for increased control over programmatic

Report

How to optimise programmatic campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

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neurodiversity

How marketers can adapt to the new marketing landscape

Report

The essential skills of the modern marketer

1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]

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Mobile users expect immediacy and convenience at their fingertips

Report

The ultimate guide to mobile marketing

1. Foreword Before the launch of the iPhone in 2007, and for some years after that, ‘mobile’ was perceived as a standalone channel, deserving a dedicated strategy, budget and team. Now that ‘mobile’ has become infused into every aspect of digital marketing, no longer considered as a distinct channel, do marketers still need a standalone […]

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storytelling

Creating compelling stories has never been more important for marketers

Report

The complete guide to storytelling for marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

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Determine which customers to invest in and which markets to target

Report

How to measure customer lifetime value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

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