• News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
LoginAbout/BuySearchMenu

The benefits and opportunities for brands in B2B social selling

Report

How B2B marketers can use social to sell

This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.

Find out more

What to consider when developing a social media strategy

Report

How to develop a social media strategy

This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.

Find out more
Innovation

A closer look at instant fashion brand Shein and speculation about Web 3.0

Report

Digital Shift: Shein’s reinvention of fashion retail and the ‘long nose’ of innovation

Find out more

How to be an effective leader in the digital world

Report

A quick guide to effective leadership in the digital age

Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.

Find out more

The key drivers of successful B2B digital transformation

Report

B2B digital transformation: How to get it right

B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.

Find out more

The business benefits of tracking customer lifetime value

Report

A quick guide to customer lifetime value

This report is a quick guide to customer lifetime value (CLV), defining its meaning and laying out the business benefits of tracking it. It covers different approaches to measurement and the importance of customer loyalty in the context of CLV.

Find out more

How CX is driving competitive advantage

Analysis

How to implement a customer experience strategy

With rapidly evolving markets, shifting consumer behaviour and the emergence of new technologies, there has never been a greater focus on CX strategy and execution. This report is designed to provide marketers with a good fundamental knowledge of CX strategy and to support this with pragmatic advice and guidance on execution. The report includes essential […]

Find out more

Why it is important to consider neurodiversity in all aspects of business

News

A guide to neurodiversity and digital inclusion

This quick guide is an abridged version of Econsultancy’s Neurodiversity and Digital Inclusion Best Practice Guide, summarising its most salient points in a snackable guide. It looks at the benefits of considering neurodiversity in the workplace and offers guidance on developing an approach to digital inclusion. It covers: Definitions: What is neurodiversity and how should businesses approach […]

Find out more

A deep dive into the unstoppable rise of TikTok, virtual influencers and synthetic media

Report

Digital Shift: Amazon’s ‘phygital’ play and the rise of synthetic media

Find out more

A closer look at T-commerce and the new sales channels being created by tech

Report

Digital Shift: The rise of ‘T-commerce’ and digital logistics

Find out more

The key basics that form the foundation for data strategy

News

The fundamentals of marketing measurement and analytics

The importance of data and its relationship with business success has been a key theme in many a marketing discussion in recent years.

Find out more

How to integrate social media into your wider customer experience strategy

Report

Social CX and customer service best practice guide

Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.

Find out more

How to be agile and drive innovation through times of disruption

Report

Digital transformation: Agility and innovation best practice guide

As digital technologies drive rapid change in customer behaviour, expectations, and market and competitive dynamics, and with long-term trends dramatically accelerated by Covid-19, businesses need to find ways to be more responsive.

Find out more

A deep dive into the rise of ‘shoppertainment’ and digital technologies 

Report

Digital Shift: The rise of ‘shoppertainment’ and Clubhouse

Find out more
Effectiveness target

The state of marketing effectiveness

Report

The Language of Effectiveness

Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.

Find out more
1 2 3 4
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor 14, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Marketing Week Podcasts
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Partner with us
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Festival of Marketing
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram