Customer lifetime value (CLV) is considered one of the most important factors in determining present and future business success, but many brands are struggling to measure it.

With input from top marketers at brands including TSB, John West Foods and DFS, this report explores how companies are measuring CLV, the results they are seeing, and how to optimise investments and allocate resources more effectively.

You will learn the benefits of measuring CLV, how to get started and how to overcome challenges, as well as gain insight on the best strategies and tactics for success.