Prescot can’t backpedal now

Everybody knows what it’s like to wake up the morning after a night out with the nagging feeling you’ve just agreed to do something you’re going to regret.

Spare a thought, then, for poor old Citigate Albert Frank director Jeremy Prescot, who is currently in training for a three-day, 235-mile bike ride from London to Brussels in aid of the British Legion Poppy Appeal after a night out with the charity’s head of direct marketing, Zoë Woods.

Those famous last words “I’ll do it if you do” now mean that Prescot finds himself jumping into the saddle, after years spent in the warm, comforting environment of the car, to cycle alongside Woods for the fundraising event.

One consolation, after getting more than he bargained for, is that Prescot has managed to inveigle creative director Jeremy Baker and account manager Jacquie Smith to join him.


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