Boots ramps up price focus amid own brand extension
Niamh CarrollBoasting its “biggest ever bundle of savings”, Boots plans to offer up to 50% off discounts on its most popular brands identified via customer research.
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Tesla is about to experience the seven perils of discounting
Mark RitsonBy discounting for the first time, Tesla is not only starting an electric vehicle price war, it is communicating its weakness to existing and future customers.
‘Many moving parts’: As Aldi and Lidl continue to soar, what next for UK supermarkets?
Niamh CarrollSupermarkets have reported strong Christmas results despite economic headwinds, but analysts say for the traditional grocers, this good fortune is unlikely to last.
Major Disney investor warns of damage to brand value due to ‘unsustainable’ pricing
Michaela JeffersonThe founder of investment firm Trian Partners has said Disney is in “crisis”, calling for major changes at the media giant and a seat on its board.
Tesco customers trade down to own brands as Christmas sales jump
Michaela JeffersonSome customers also switched to discounters Aldi and Lidl over the festive period, but for Tesco this was more than offset by gains from other supermarkets.
Greggs praises ‘strategic progress’ amid ‘challenging’ conditions
Molly InnesWith sales up 23% in 2022 to £1.5bn, Greggs is confident its value for money proposition remains ‘highly relevant’ to consumers.
Pret’s price rise comms crowned your marketing campaign of 2022
Marketing Week ReportersThe sandwich chain defeated the BBC in the final to take home the coveted prize.
Pricing: Marketers on the business case for behavioural science
Charlotte RogersRather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
The 2023 Agenda: Choiceful marketing comes to the fore as recession bites
Russell ParsonsMarketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
‘Patience is a virtue’: Brands on how to negotiate B2B pricing decisions
Matthew ValentinePatience, open communication and human contact are crucial when navigating price changes in the B2B world, particularly in the current climate.
Sainsbury’s to invest £50m in lower prices as discounters gain market share
Niamh CarrollSainsbury’s, Tesco and Morrisons have all lost market share over the 12 weeks to the end of November, while discounters Aldi and Lidl have made gains, Kantar data reveals.
Dr. Martens to push up prices after consulting with consumers
Niamh CarrollDr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.
Aldi scoops Brand of the Year accolade
Marketing Week ReportersFrom unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.
M&S ramps up value proposition ahead of Christmas despite profit slump
Molly InnesWhile the cost of living crisis is putting pressure on customers, Christmas is still top priority, according to CEO Stuart Machin.
Five lessons on how not to do pricing from Elon Musk’s Twitter
Mark RitsonThere is a perfect pricing case study in the way the new Twitter CEO, Elon Musk, communicated his proposed fee for a ‘blue tick’ on the platform – just do the exact opposite of what he did.