Sainsbury’s commits to further investment in value as it fights to maintain market share
Niamh CarrollThe supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
Reckitt claims private-label competition has not ‘materially’ impacted its sales
Niamh CarrollThe company behind brands such as Vanish, Nurofen and Durex says it has “fine-tuned” how it brings its innovations to market over the last year.
Coca-Cola: ‘Staying with the consumer’ has been crucial to combating inflation
Niamh CarrollCoca-Cola’s marketing has become much more digital, which is helping to attract previously hard-to-get consumers to its brands, CEO James Quincey claimed.
P&G raises outlook as it hails focus on brand ‘superiority’
Niamh CarrollCFO Andre Schulten says it would not be smart for P&G to be drawn into a price war with private label competitors.
Les Binet: Long-term brand building plus creative advertising is the key to firmer pricing
Matthew ValentineBrand building gives companies greater flexibility in setting the prices that customers will pay, but the strategy requires commitment, says Les Binet.
Discounts and sales promotions spearhead growth in budgets
Matthew ValentineMarketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
Netflix wants to create ‘buzzier’ marketing as the streaming giant ramps up ad-supported tier
Molly InnesNetflix to expand its crackdown on password-sharing next quarter, as it reports its Q1 results.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Co-op to increase focus on loyalty scheme following £130m revenue boost in food
Michaela JeffersonThe uplift follows the launch of the group’s new food strategy in September, which included a £37m investment in price.
Why Boots is overhauling its loyalty scheme with its ‘biggest ever’ investment in price
Michaela JeffersonBoots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Greggs claims brand health at an ‘all-time high’
Lucy TesserasData from YouGov’s BrandIndex reveals the improvements Greggs made in its value perception, consideration and purchase intent last year, as the business reports a 23% uplift in sales to £1.5bn.
Five pricing principles marketers can use to foster greater consumer happiness
Helen EdwardsCustomers are becoming increasingly savvy about pricing tactics, but there are ways for marketers to avoid resentment. However, they come with a catch.
Opposing price strategies: How McDonald’s and Kraft Heinz are hoping to beat inflation
Michaela JeffersonMcDonald’s has pressed forward with price hikes this week, having already demonstrated the ability to do so without affecting sales. Meanwhile, Kraft Heinz and Nestlé are struggling to find the right balance.
Pernod Ricard to step up advertising spend after ‘significantly’ boosting ROI
Niamh CarrollWhisky brand Jameson has increased the ROI on its media spend by 40% in the US, thanks to Pernod Ricard’s digital transformation efforts, the business claims.
Heineken doubles down on premiumisation strategy as volumes grow
Niamh CarrollLast year also saw Heineken boost its marketing spend above pre-pandemic levels, with the brewer claiming to get more out of this investment than ever before.