Brands that are tempted to raise prices during this time of scarcity are likely to be punished by consumers afterwards, as experiments show they don’t tolerate those who take unfair advantage of market power.
As the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.
Brands from Nespresso to Seedlip are reframing the way consumers think about their products, shifting outside their traditional categories to claim a larger share of shoppers’ wallets.
The competition regulator is urging businesses to behave responsibly and not hike prices in the wake of the coronavirus outbreak.
The parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.
Tesco will hope that by price-matching with the discounter on both own-brand and branded products it can curb Aldi’s growth and win back customers.