The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Consumers rethink what value means in times of crisis. Do marketers need to be more involved when brands do the same?
Asos believes the Covid-19 pandemic and supply chain allegations at rival Boohoo make clear and transparent communication more important than ever.
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
Forget ‘U’s and ‘V’s, this recession will be F-shaped, and Tesco knows from the financial crash that all most brands and retailers can do is minimise their losses.
Companies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.
Brands that are tempted to raise prices during this time of scarcity are likely to be punished by consumers afterwards, as experiments show they don’t tolerate those who take unfair advantage of market power.
As the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.
Brands from Nespresso to Seedlip are reframing the way consumers think about their products, shifting outside their traditional categories to claim a larger share of shoppers’ wallets.
The competition regulator is urging businesses to behave responsibly and not hike prices in the wake of the coronavirus outbreak.
The parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.
Tesco will hope that by price-matching with the discounter on both own-brand and branded products it can curb Aldi’s growth and win back customers.
Does the latest retail carnage on UK high streets mean the sector has hit rock bottom? A hardening of attitudes to discounting may show that reality has started to bite.