Price Strategy

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan.

The 2022 Agenda: Making prices work

Michaela Jefferson

As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.