Dr. Martens to push up prices after consulting with consumers
Niamh CarrollDr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.
Aldi scoops Brand of the Year accolade
Marketing Week ReportersFrom unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.
M&S ramps up value proposition ahead of Christmas despite profit slump
Molly InnesWhile the cost of living crisis is putting pressure on customers, Christmas is still top priority, according to CEO Stuart Machin.
Five lessons on how not to do pricing from Elon Musk’s Twitter
Mark RitsonThere is a perfect pricing case study in the way the new Twitter CEO, Elon Musk, communicated his proposed fee for a ‘blue tick’ on the platform – just do the exact opposite of what he did.
Coca-Cola ‘significantly’ ups marketing spend in preparation for ‘dynamic’ 2023
Niamh CarrollThe drinks giant’s core strategy for dealing with the likely challenging economic environment in 2023 will be to “lean into growth”, its CEO has said.
Netflix ad-supported inventory ‘nearly sold out’ ahead of November launch
Michaela JeffersonThe ad-supported plan will cost subscribers £4.99 per month when it launches in the UK on 3 November
Les Binet cautions against ‘senseless’ price promotions as recession looms
Michaela JeffersonOnly a “tiny” proportion of promotional sales are shown to be incremental, which means most price promotions actually reduce profits, Binet explained.
PepsiCo credits ‘courageous’ pricing as brand investment ‘pays off’
Charlotte RogersCEO Ramon Laguarta claims consumers in Europe and beyond are following PepsiCo’s brands as they “stretch” to higher price points, although the inflationary environment means challenges ahead.
Tesco banks on convenience and range to fend off discounters
Michaela JeffersonRetail like-for-like sales increased 3.2% over the first half of Tesco’s fiscal year. However, with inflation driving up business costs, adjusted operating profit was down 10% to £1.25bn.
You need purpose and pricing power, not one or the other
Chris BurggraeveTo really convince financial stakeholders, marketers need to urgently upgrade their marketing effectiveness language.
Co-op to invest £37m in lower prices following profit dip
Michaela JeffersonThe grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Aldi promises to maintain low prices despite profit slump
Michaela JeffersonAs Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.
Coty: Customers are ‘trading up’ despite cost of living crisis
Molly InnesCoty is focusing on return on investment (ROI) “more than ever” in its marketing, as it looks at the allocation of its budget, CFO Laurent Mercier has said.
Positioning with vs against: Does comparing to rivals really pay off?
Matthew ValentineTesco and Sainsbury’s price-matching to Aldi. Amazon drawing comparisons to Tesco. Asda matching to Home Bargains. Is the trend for positioning with – rather than against – rivals a good idea?
Beauty giant Estée Lauder hails ‘powerful’ innovation amid record profitability
Michaela JeffersonThe company’s adjusted operating margin expanded 80 basis points to an “all time high” of 19.7% over its 2022 fiscal year, as the beauty giant invests in innovation to support its pricing.