P&G reports more effective marketing after upping digital spend
Michaela JeffersonThe FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.
‘Fiercely competitive’: Why supermarkets are committing to low prices despite inflation
Michaela JeffersonAfter posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
M&S credits transformation plan for festive boost as loyalty membership doubles
Charlotte RogersClaiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows.
Tesco reports ‘strong interest’ from brands in new media platform
Michaela JeffersonAs the grocer reports a Christmas sales boost of 3.2%, Tesco is banking on its new media and insights platform, an “unwavering commitment” to value, and “heavy” investment into convenience to drive further growth this year.
Sainsbury’s ramps up value play with ‘bold new wave’ of Aldi price matches
Matthew ValentineOffering low prices is a “key priority” for the supermarket, which is pledging to match discounter prices across more ranges despite surging festive sales of premium products.
The 2022 Agenda: Making prices work
Michaela JeffersonAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
To harness its power, marketers must first face their fear of pricing
Andrew GeogheganMarketers shy away from pricing strategy because they lack ownership and confidence, but they need to see it for what it is – their most powerful tool.
At a loss with pricing? Try applying behavioural science
Richard ShottonA good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
P&G vows to increase digital marketing spend amid growing cost pressures
Manny PhamP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Tesco renews focus on premium products under four new ‘strategic priorities’
Michaela JeffersonThe grocer’s strategic priorities for the year ahead include providing ‘magnetic value’ for customers, continuing to evolve its Clubcard proposition, convenience and driving cost-savings.
John Lewis and Waitrose report ‘encouraging progress’ on five-year turnaround strategy
Michaela JeffersonThe John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
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Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay
Mark RitsonForget worshipping at the altar of revenue. Marketers who take a leaf out of Tom Kerridge’s book and embrace pricing power will find the surest route to profitability.
Sainsbury’s speeds up innovation as part of value drive
Manny PhamCEO Simon Roberts says Sainsbury’s is on track to triple the rate of product innovation, with plans to add a total of 1,900 new products over the year.
M&S hails early success of Ocado tie-up despite major group loss
Michaela JeffersonM&S recorded a £201.2m loss for the last year, but with Ocado’s strong performance and a shift in marketing strategy, CEO Steve Rowe believes the retailer’s transformation strategy is at an “inflection point”.
Morrisons moves price up the agenda as it looks to become ‘more competitive’
Michaela JeffersonWith a new loyalty scheme, expanding Amazon partnership and plans to invest in communications, Morrisons is confident it will recover from the impact of Covid-19 over the coming year.