PriceRunner.co.uk, the price comparision service, and Vodafone have signed an exclusive deal to offer the service to the mobile operator’s customers. The partnership launches this week.
The PriceRunner software will be free for Vodafone customers to download and will allow them to compare the product prices using their mobile phones. The application will be available via Vodafone Live! through a text shortcode, or from its website.
Gary Goodman, marketing director at Pricerunner.co.uk, says: “Our mobile application is a natural extension of our website, and will mean consumers can access our price comparison service wherever and whenever they wish.”