PricewaterhouseCoopers rebrands as PwC

PricewaterhouseCoopers is to rebrand globally to PwC as part of a brand overhaul aimed at differentiating itself from the other “big four” professional services networks.

The company says that the change will “modernise how it represents its worldwide network to its clients”.

New branding includes a logo consisting of the initials “pwc” in lower-case and a new colour palette and fonts for online and offline company literature.

The new visual identity will go live on 20 September when the company’s websites around the world will be relaunched. PwC says that logo was designed to be “easier to use and better suited to digital and online use”.

Although never officially rebranded, the network has been widely known internally and externally as PwC since in its formation in 1998.

Moira Elms, PwC’s global leader of brand and communications, says that the company’s growth over the past ten years prompted the decision to make a change now.

“A concise consistent brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets,” she adds.

Dennis Nally, chairman of PwC International, adds: “”We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC.”

KPMG, Ernst & Young and Deloitte make up the “big four” networks. Deloitte rebranded in 2003, dropping “Touche” from its name.

The new branding was created by PwC’s global brand team, its network leadership team and brand consultancy Wolff Olins.


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