Price pressures and brands in wartime: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of marketing during times of war to getting pricing right, it’s been a busy week. Here is my take.
Brands during wartime
If you’re anything like me this week, you have watched the news with a mix of horror and anger. Horror at the unimaginable suffering of the Ukrainians in the maelstrom of invasion, and anger at the aggression from one regime against an entire country.