Pricing strategy and building to an IPO: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Paying the price
Procter & Gamble’s brand marketers are blessed with budgets most of you can only dream of. That doesn’t mean, however, there aren’t lessons for all marketers in what a company widely considered to have played a significant role in the development of brand management says and does.