The Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.
Halfords is introducing a new marketing slogan, ‘Halfords – For Life’s Journeys’, as its chief executive Jill McDonald moves to revamp the high street brand.
Cynical marketers are better marketers as they aren’t swayed by misguided enthusiasm, but the critical responses to the Chan Zuckerberg Initiative are unfair – they should use their money for whatever causes they want.
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Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.