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The Co-operative Food takes a dig at the ‘glitz’ of its rivals as it launches emotive Christmas TV ad
Thomas HobbsThe Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.
Halfords preps new brand positioning as boss Jill McDonald revamps its marketing
Thomas HobbsHalfords is introducing a new marketing slogan, ‘Halfords – For Life’s Journeys’, as its chief executive Jill McDonald moves to revamp the high street brand.
Mark Ritson: Suspend your cynicism, Mark Zuckerberg has done an amazing thing
Mark RitsonCynical marketers are better marketers as they aren’t swayed by misguided enthusiasm, but the critical responses to the Chan Zuckerberg Initiative are unfair – they should use their money for whatever causes they want.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.