The Co-operative Food takes a dig at the ‘glitz’ of its rivals as it launches emotive Christmas TV ad
Thomas HobbsThe Co-Op has opted for an emotive TV ad, opposed to the ‘glitz and glamour’ of its rivals, as it aims to become the UK’s number one convenience retailer over Christmas.
Halfords preps new brand positioning as boss Jill McDonald revamps its marketing
Thomas HobbsHalfords is introducing a new marketing slogan, ‘Halfords – For Life’s Journeys’, as its chief executive Jill McDonald moves to revamp the high street brand.
Mark Ritson: Suspend your cynicism, Mark Zuckerberg has done an amazing thing
Mark RitsonCynical marketers are better marketers as they aren’t swayed by misguided enthusiasm, but the critical responses to the Chan Zuckerberg Initiative are unfair – they should use their money for whatever causes they want.
There’s still time to sign up for Marketing Week’s Mini MBA with Mark Ritson
Marketing Week ReportersMore than 30,000 have taken part in Marketing Week’s Mini MBA series since launch, with the feedback overwhelmingly positive.
‘It’s old because it’s good, not good because it’s old’: Hovis’s first CMO on leading the brand
Niamh CarrollHovis, which was founded in 1886, is a brand blessed with a “treasure chest” of distinctive assets, says new CMO Mark Brown. His job is to deploy these in relevant way to drive demand for the brand.
‘More informal, less stressful’: B2B marketers on opting for events to boost brand
Megan TatumB2B marketers see the value in using events to build customer relationships in a less pressured environment, although linking the message with social is proving popular.
Amex GBT’s marketing lead: A tighter budget means we have to ‘think differently, relentlessly’
Hannah RashbassWith a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved its marketing strategy for a new generation of travellers.