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An introduction to data collection across digital channels
Getting the foundations of measurement right across channels including email, social and search is essential to ensure the most accurate analysis.
MoneySuperMarket boss: Measurement should be CMOs’ number one priority
Matt BarkerPeter Duffy, who is also president of ISBA, says measuring effectiveness is going to be more crucial than ever this year as marketing spend will be analysed like never before.
How to form a marketing measurement strategy
Econsultancy TeamThis guide looks at how to discover requirements when forming a marketing measurement strategy, covering understanding responses, what to ask when measurement planning and how to consolidate knowledge.
Five trends that will shape media in 2021
Matthew ValentineFrom streaming giants consolidating their positions to the influence of gaming and the growth of contextual advertising, Marketing Week picks the media trends that will shape the year.
Why Lush follows ‘no rules’ when it comes to brand purpose
Charlotte RogersRather than dialling back its purpose work, Lush used the Covid crisis to ramp up support for grassroots groups and returned to social media more than a year after quitting Facebook and Instagram.
Consumer expectations back in negative territory amid looming threat of inflation
Michaela JeffersonWhile consumers’ personal finances look strong, this month’s GfK research points to fear of rising price inflation, which could once again weaken confidence.
Debenhams takes on new name in first campaign since Boohoo takeover
Michaela JeffersonThe spot focuses on the now online-only department store’s delivery credentials, as it aims to drive both new and existing customers to the recently relaunched ecommerce site.
Which retailers are winning the battle for third party brands?
Matthew ValentineWhile M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?