Principles Research
Address
Devonshire Hall
Devonshire Avenue
Street Lane
Leeds LS8 1AW
Telephone
0113 226 2266
Fax
0113 269 6097
enquiries@principlesresearch.co.uk
Website
www.principlesresearch.co.uk [http://www.principlesresearch.co…
Address
Devonshire Hall
Devonshire Avenue
Street Lane
Leeds LS8 1AW
Telephone
0113 226 2266
Fax
0113 269 6097
enquiries@principlesresearch.co.uk
Website
Person to Contact
Lesley Dudleston
Bernie May
Statement of Principles
Principles Research is a full service qualitative & quantitative research agency with
strategic planning consultancy. Our aim is to feed the real world of the consumer into
the real world of the client and we do this: –
a) through our analysis & strategy building approaches
b) by complementing qual & quant with insightful techniques & established realworld™
methodologies
c) by integrating research with other marketing disciplines to offer a consultancy
process
d) by integrating learnings from our four consumer understanding initiatives and
adding value & insight to every project; trendspotting, the life time project, our
online U&A panel and consumer chat room
Our approaches and techniques guide commercial decision makers on how to
respond effectively to the changing world of the consumer, because people don’t
always do what they say they do.
An example of Some Recent Clients
E.ON, CIS, Denby Pottery, Goldenfry, HBOS, Lakeland, McDonalds, Nestle, Nestle Beverages, Northern Foods, Richmond Ice Cream Ltd, Ronseal, Tesco Personal Finance, Thorntons, Thornton & Ross, TNT,
UK Greetings, Warburtons, Wynsors
Principal Directors
Lesley Dudleston
Bernie May
Date Established
1986
Services
Market Research & Planning Consultancy
Methods of Data Collection
EXEC; FTF; HALL; OBS; PANL; PLACT; POST; TELI; QUAL; NET
Research Specialities
AUTO; ADS; CHILD; CONF; DRNK; ENRG; FIN; FOOD; HLTH; INT; MEDIA; PHAR; PUB; RETL;
T C; TELC; TOB; TOYS; TRAV
Trade Memberships/Affiliations (Company & Individual)
MRS, AQR