Grey Worldwide has created a print and viral campaign for the new Remington Bikini Trim and Shape. The campaign breaks across women’s consumer titles on July 1.
The car manufacturer’s UK marketing boss believes brands cannot and should not go dark during a recession, especially in the auto industry where long-term planning is key.
Budgets contracted at the fastest pace since the IPA Bellwether began more than 20 years ago, with all areas of marketing impacted.
The tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
PepsiCo may have cut its marketing spend during the coronavirus crisis, but it believes that has led it to “become better” at marketing as it focuses more on activities that generate higher ROI.