Bartle Bogle Hegarty has created a three-month print campaign to promote the launch of Xbox Live on March 14. AKQA has created an online campaign and dedicated website to accompany the launch.
Springer & Jacoby UK has been appointed to drive the expansion plans of luxury English shoe manufacturer Jeffery-West.
Viacom Brand Solutions has struck a deal with Kraft for its Dairylea Strip Cheese brand to sponsor Nickelodeon’s Blue’s Clues show.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Media investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.