Print campaign to promote launch of Xbox Live
Bartle Bogle Hegarty has created a three-month print campaign to promote the launch of Xbox Live on March 14. AKQA has created an online campaign and dedicated website to accompany the launch.
Bartle Bogle Hegarty has created a three-month print campaign to promote the launch of Xbox Live on March 14. AKQA has created an online campaign and dedicated website to accompany the launch.
Springer & Jacoby UK has been appointed to drive the expansion plans of luxury English shoe manufacturer Jeffery-West.
Viacom Brand Solutions has struck a deal with Kraft for its Dairylea Strip Cheese brand to sponsor Nickelodeon’s Blue’s Clues show.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.