Bartle Bogle Hegarty has created a three-month print campaign to promote the launch of Xbox Live on March 14. AKQA has created an online campaign and dedicated website to accompany the launch.
Springer & Jacoby UK has been appointed to drive the expansion plans of luxury English shoe manufacturer Jeffery-West.
Viacom Brand Solutions has struck a deal with Kraft for its Dairylea Strip Cheese brand to sponsor Nickelodeon’s Blue’s Clues show.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.