Priorities
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Malaysia Airlines mulls rebrand after MH370 and MH17 disasters
Lara O'ReillyMalaysia Airlines is reported to be considering a name change following the plane disappearance in March and alleged shooting down of another aircraft in the Ukraine this month as it mulls options to safeguard its future.
Diageo says marketing effectiveness boosted by £72m efficiency drive
Russell ParsonsDiageo says it shaved £72m from its marketing budget by consolidating media buying and switching money to more efficient channels as it the company stepped up efforts to improve profitability.
Tower of London owner to take smarter digital approach to expand globally
Sarah VizardHistoric Royal Palaces (HRP) has hired its first digital boss as it embarks on a five-year transformation plan aimed at “getting smarter” in digital and expanding its reach globally.
Marketing being the ‘greatest value driver’ and removing silos: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
‘Lessons learned the hard way’: Marketers on the mistakes they made while building sustainable brands
Amrit VirdiMarketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Co-op’s top marketer on why being an ‘oversimplifier’ is his ‘superpower’ in the boardroom
Grace GollaschCo-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
HSBC on the ‘double punch’ of dialling up distinctive assets
Charlotte RogersFor director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.