Priorities
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Malaysia Airlines mulls rebrand after MH370 and MH17 disasters
Lara O'ReillyMalaysia Airlines is reported to be considering a name change following the plane disappearance in March and alleged shooting down of another aircraft in the Ukraine this month as it mulls options to safeguard its future.
Diageo says marketing effectiveness boosted by £72m efficiency drive
Russell ParsonsDiageo says it shaved £72m from its marketing budget by consolidating media buying and switching money to more efficient channels as it the company stepped up efforts to improve profitability.
Tower of London owner to take smarter digital approach to expand globally
Sarah VizardHistoric Royal Palaces (HRP) has hired its first digital boss as it embarks on a five-year transformation plan aimed at “getting smarter” in digital and expanding its reach globally.
Christmas spending, accessibility, retail data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Kellogg Company splits business with launch of Kellanova to house global snacking brands
Chris SutcliffeFollowing a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.
What does the term ‘marketing transformation’ really mean to businesses?
Niamh CarrollMarketing transformation is a term used by all sorts of brands and business but lacks a common term. What classes as truly transformative work, however, is a fiercely debated topic.
McVitie’s: Investment in brand is crucial for remaining in ‘hearts and minds’ of consumers
Niamh CarrollMcVitie’s claims to be the “definitive” UK biscuit brand, but its marketing director James King says it can’t afford to not invest in its position, as it launches a new masterbrand campaign.
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