Winkle is fronting The “My Way!” campaign to highlight his struggle with dyslexia and is supported by Ed Balls, Secretary of state for children, schools and families and Sarah Brown, the Prime Minister’s wife.
The campaign will run in First News, the children’s weekly newspaper and hopes to improve attitudes towards children with SEN by building their self-esteem and raising awareness of learning difficulties among children, teachers, schools, and parents.
Pritt, which worked with education authorities in 2008 to launch Rainbow Pritt, a coloured and visible glue stick, to help children develop motor function and hand-to-eye coordination, hopes the sponsorship will highlight the importance of creativity in education.
Dave McCann, marketing director of Henkel UK, says: “We are delighted to be involved in such an inspiring and important campaign. Learning through creativity is at the heart of the Pritt brand. For 40 years we have been working closely with schools and parents to help children find their own way to learn and express themselves through arts, craft and creative play. Through the My Way! campaign we hope to reaffirm the message that everyone learns differently, and help children find their own way.”