Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard. The first issue was distributed in November 2003 and the company will send out the second issue this week with a deal to distribute the magazine with the Daily Express on Saturday.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.