Procter & Gamble may slash US television budget

Procter & Gamble is reported to be slashing its US television budget.

Procter & Gamble is reported to be slashing its US television budget. The packaged goods company is thought to be cutting its cable TV spending by up to 25 per cent and terrestrial budgets by five per cent, diverting spend to other types of marketing. Last year, it spent £1.4bn on TV advertising.

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