Procter & Gamble is reported to be slashing its US television budget. The packaged goods company is thought to be cutting its cable TV spending by up to 25 per cent and terrestrial budgets by five per cent, diverting spend to other types of marketing. Last year, it spent £1.4bn on TV advertising.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.