Procter & Gamble to reposition Crest toothpaste

Procter & Gamble is to reposition its Crest toothpaste as a beauty care, rather than oral care, brand – as exclusively revealed in Marketing Week (MW May 29).

Procter & Gamble is to reposition its Crest toothpaste as a beauty care, rather than oral care, brand – as exclusively revealed in Marketing Week (MW May 29).

Comments

    Leave a comment