P&G: Communicating brand ‘superiority’ has been key to weathering price increases
Niamh CarrollPromoting the value credentials of its brands and building in new pricing architecture is enabling P&G to navigate inflation without losing customers.
Marketers debate: Is modern marketing compatible with a sustainable world?
Michaela JeffersonTwo senior global marketers debate whether today’s marketing can drive a sustainable future.
Inside Gillette’s bid to build a billion-dollar franchise
Charlotte RogersKicking off its biggest ever UK launch, the Procter & Gamble-owned brand is looking to “modernise” its image with a “high impact” campaign for the new Gillette Labs razor.
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P&G reports more effective marketing after upping digital spend
Michaela JeffersonThe FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.
P&G vows to increase digital marketing spend amid growing cost pressures
Manny PhamP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
How Covid ‘supercharged’ P&G’s search for young talent
Charlotte RogersReady to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.
Meet the brands refusing to let Covid derail their talent pipeline
Charlotte RogersFrom PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
P&G’s Marc Pritchard: ‘I fire and rehire myself every 18 months’
Michaela JeffersonProcter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
P&G says innovation has allowed it to adapt well to consumers’ ‘heightened needs’
Manny PhamProcter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Marc Pritchard knows better than to believe P&G can act like a startup
JP CastlinProcter & Gamble’s chief brand officer has asked his marketers to behave like they’re running startup brands, which is unrealistic given 95% of startups fail.
P&G threatens to pull ad spend if platforms don’t take ‘systemic action’ over racial equality
Matthew ValentineP&G’s chief brand office Marc Pritchard has warned media channels, networks, platforms and programmes that it will pull ad spend if they do not accurately and respectfully portray Black people.
P&G: To succeed during Covid-19 we must ‘push forward not back’
Molly FlemingP&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.
Equity, affinity, innovation: What brands can learn from range rationalisation
Ellen HammettThe necessary reduction of products and ranges as a result of Covid-19 has given brands a chance to take stock of their portfolios, listen to their customers and think about how they can play a better role in consumers’ lives long-term.
P&G ‘doubles down’ on marketing as demand soars
Sarah VizardProcter & Gamble has experienced some of its strongest growth in a decade, a sign that it needs to “double down” on promoting its brands so that it “moves forward not backward”.