P&G to ‘close couple’ price increases with innovation
Michaela JeffersonWhile promising continued brand investment, P&G is also making spend more efficient, with new targeting capabilities across both TV and digital.
P&G’s Marc Pritchard urges marketers to ‘double down’ on creativity amid inflation
Michaela JeffersonMarketing is likely to face “increased scrutiny” as inflation continues to rise to record breaking levels, so marketers must focus on using creativity as a “power for growth”, Pritchard said.
This Much I Learned: P&G on instilling a culture of continual learning
Lucy TesserasIn the latest episode of Marketing Week’s podcast, two Procter & Gamble marketers at different stages of their careers share how they have benefitted from the company’s mentor programme and the constant exchange of ideas.
P&G: Communicating brand ‘superiority’ has been key to weathering price increases
Niamh CarrollPromoting the value credentials of its brands and building in new pricing architecture is enabling P&G to navigate inflation without losing customers.
Marketers debate: Is modern marketing compatible with a sustainable world?
Michaela JeffersonTwo senior global marketers debate whether today’s marketing can drive a sustainable future.
Inside Gillette’s bid to build a billion-dollar franchise
Charlotte RogersKicking off its biggest ever UK launch, the Procter & Gamble-owned brand is looking to “modernise” its image with a “high impact” campaign for the new Gillette Labs razor.
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P&G reports more effective marketing after upping digital spend
Michaela JeffersonThe FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.
P&G vows to increase digital marketing spend amid growing cost pressures
Manny PhamP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
How Covid ‘supercharged’ P&G’s search for young talent
Charlotte RogersReady to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.
Meet the brands refusing to let Covid derail their talent pipeline
Charlotte RogersFrom PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
P&G’s Marc Pritchard: ‘I fire and rehire myself every 18 months’
Michaela JeffersonProcter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
P&G says innovation has allowed it to adapt well to consumers’ ‘heightened needs’
Manny PhamProcter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Marc Pritchard knows better than to believe P&G can act like a startup
JP CastlinProcter & Gamble’s chief brand officer has asked his marketers to behave like they’re running startup brands, which is unrealistic given 95% of startups fail.
P&G threatens to pull ad spend if platforms don’t take ‘systemic action’ over racial equality
Matthew ValentineP&G’s chief brand office Marc Pritchard has warned media channels, networks, platforms and programmes that it will pull ad spend if they do not accurately and respectfully portray Black people.