P&G vows to increase digital marketing spend amid growing cost pressures
Manny PhamP&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
How Covid ‘supercharged’ P&G’s search for young talent
Charlotte RogersReady to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.
Meet the brands refusing to let Covid derail their talent pipeline
Charlotte RogersFrom PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
P&G’s Marc Pritchard: ‘I fire and rehire myself every 18 months’
Michaela JeffersonProcter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
P&G says innovation has allowed it to adapt well to consumers’ ‘heightened needs’
Manny PhamProcter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Marc Pritchard knows better than to believe P&G can act like a startup
JP CastlinProcter & Gamble’s chief brand officer has asked his marketers to behave like they’re running startup brands, which is unrealistic given 95% of startups fail.
P&G threatens to pull ad spend if platforms don’t take ‘systemic action’ over racial equality
Matthew ValentineP&G’s chief brand office Marc Pritchard has warned media channels, networks, platforms and programmes that it will pull ad spend if they do not accurately and respectfully portray Black people.
P&G: To succeed during Covid-19 we must ‘push forward not back’
Molly FlemingP&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.
Equity, affinity, innovation: What brands can learn from range rationalisation
Ellen HammettThe necessary reduction of products and ranges as a result of Covid-19 has given brands a chance to take stock of their portfolios, listen to their customers and think about how they can play a better role in consumers’ lives long-term.
P&G ‘doubles down’ on marketing as demand soars
Sarah VizardProcter & Gamble has experienced some of its strongest growth in a decade, a sign that it needs to “double down” on promoting its brands so that it “moves forward not backward”.
Gillette uses football to promote ‘positive versions of masculinity’
Molly FlemingGillette wants to inspire young men to make a difference in its first campaign with new global ambassador and Manchester City footballer, Raheem Sterling.
A move to premium products and Gillette recovery help boost P&G
Molly FlemingA focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive.
The rise of consultancies and peak purpose: Marketing moments of the decade, part III
Sarah VizardFrom the rise of consultancies to Unilever’s $1bn acquisition of Dollar Shave Club and Pepsi’s attempt to derail purpose, here is the final installment of Marketing Week’s moments of the decade.
The best marketing campaigns of 2019: Part I
Sarah VizardFrom chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019.