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‘We’re in their world’: How Covid-19 is creating more empathetic marketing leaders
Charlotte RogersAs the Covid-19 outbreak tests teams to their limits and remote working blurs the lines between work and home, marketers are becoming more empathetic towards their colleagues. But will this continue once office life resumes?
Why the subscription economy has yet to hit its peak
Matt BarkerFar from reaching ‘peak subscription’, services that create a feeling of value-added membership and tap into the trends in contemporary culture are headed for a bright future.
Brand strategy and distinctive assets: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
Uncle Ben’s, Tesco Mobile, Confused.com: 5 things that mattered this week and why
Marketing Week ReportersFrom Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week Top 100 2020: The top marketers in consumer goods, tech and luxury
Marketing Week ReportersMarketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Brands must dismantle the obstacles to creative effectiveness
Ben ChildMarketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.