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‘We’re in their world’: How Covid-19 is creating more empathetic marketing leaders
Charlotte RogersAs the Covid-19 outbreak tests teams to their limits and remote working blurs the lines between work and home, marketers are becoming more empathetic towards their colleagues. But will this continue once office life resumes?
Why the subscription economy has yet to hit its peak
Matt BarkerFar from reaching ‘peak subscription’, services that create a feeling of value-added membership and tap into the trends in contemporary culture are headed for a bright future.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.