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‘We’re in their world’: How Covid-19 is creating more empathetic marketing leaders
Charlotte RogersAs the Covid-19 outbreak tests teams to their limits and remote working blurs the lines between work and home, marketers are becoming more empathetic towards their colleagues. But will this continue once office life resumes?
Why the subscription economy has yet to hit its peak
Matt BarkerFar from reaching ‘peak subscription’, services that create a feeling of value-added membership and tap into the trends in contemporary culture are headed for a bright future.
Marketing ‘lags’ corporate progress on sustainability
Michaela JeffersonMarketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
P&G says innovation has allowed it to adapt well to consumers’ ‘heightened needs’
Manny PhamProcter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Marketers must do more to end toxic masculinity
Tanya JosephSarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?