Product placement
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Instagram is giving advertisers the ability to instantly assess the performance of their posts for the first time as its move to expand its advertising offering gains momentum.
Tumblr has partnered with photo analytics company Ditto Labs which will use its technology to tap into the 130 million photos users share on the Yahoo-owned blogging platform each day to help marketers understand the visual conversations happening around their brands.
Morrisons has suffered the most from the disruption caused by the rise of the discounters but is hoping to make up lost ground by focussing on a message that will be familiar to customers of its rivals: Everyday Low Prices.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?