Coca-Cola has promised to weed out brands that are not working and streamline its innovation pipeline as it looks to recover from the pandemic faster than its competitors and the global economy.
The tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
Head of global innovation at Tata Consumer Products, Liliana Caimacan, insists now is the perfect time for brands to embark on innovation, as long as they are prepared to embrace the power of failure.
Eharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
The charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
It would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.
Direct-to-consumer femcare brand Callaly is hoping its first big marketing investment will send a clear message about the need for more female-led innovation in the sector.
Notpla has been working with brands including JustEat, Unilever and Lucozade and believes it will compete directly with plastic in a few years.
The coronavrius has left many companies ripping up carefully laid plans with the intention of starting all over again later in the year. But could this actually be the best time to go to market?
The necessary reduction of products and ranges as a result of Covid-19 has given brands a chance to take stock of their portfolios, listen to their customers and think about how they can play a better role in consumers’ lives long-term.
From Heinz to Aldi, brands across the marketing spectrum are accelerating their shift to ecommerce in response to the unfolding coronavirus crisis.
Aldi’s first move to sell groceries online will see it offer food parcels for £24.99 that include 22 items as standard such as tinned soup, rice, pasta, antibacterial handwash and toilet roll.
From rethinking media strategies to streamlining product lines as demand surges, marketing and supply chain are teaming up to weather the coronavirus storm.