Marketoonist on customer reviews
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Morrisons undertakes ‘significant moves’ to expand local convenience offering
Michaela JeffersonAs rival Asda begins to roll out petrol station convenience stores, Morrisons is upping the number of local format stores it plans to launch this year by an additional 50, while further investing in its Amazon partnership.
Weetabix on why consistency is key to stay one step ahead
Marketing Week ReportersRather than relying on high brand recognition, Weetabix’s head of brand Gareth Turner explains the breakfast business has continued to innovate while keeping consistent with its brand DNA, honed over the past 90 years.
Essity on why successful innovation requires courage
Marketing Week ReportersDescribing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.
Facebook’s Horizon Workrooms sucks ass
Mark RitsonFacebook’s new virtual meeting software falls victim to one of marketing’s worst sins, product orientation, simply because Mark Zuckerberg needs to find a use for virtual reality to justify his investment in Oculus.
M&S hails success of turnaround plan amid profit forecast boost
Manny PhamThe high street stalwart says its ‘Never the Same Again’ transformation programme is bearing fruit, as revenue grows across its food, clothing and international businesses.
John Lewis launches investment products in £100m financial services play
Charlotte RogersThe retailer is hoping the “trust and love” consumers have for its brand will enable it to expand successfully into investments, backed by a £100m cash injection in its financial services business over the next five years.
1 Comment
The changing world of ecommerce: Why winning the final mile is crucial
James HankinsIn the first of a three-part look at the changing nature of ecommerce, James Hankins and JP Castlin explore why, right now, brands need to focus on optimising the final mile in order to succeed.
DHL on how ecommerce fuelled its B2C journey
Manny PhamThe acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
Sainsbury’s speeds up innovation as part of value drive
Manny PhamCEO Simon Roberts says Sainsbury’s is on track to triple the rate of product innovation, with plans to add a total of 1,900 new products over the year.
How Birds Eye’s plan to ‘democratise’ meat-free food has helped it drive growth
Manny PhamAfter launching its Green Cuisine range two years ago, Birds Eye is now looking to broaden appeal further among mainstream consumers by partnering with Team GB ahead of the Olympics.
From ‘dry and boring’ to a brand with ‘attitude’: How PizzaExpress plans to reverse its fortunes
Michaela JeffersonThe brand’s new marketing boss believes a focus on innovation and digital transformation, as well as taking a few more risks creatively, will enable PizzaExpress to attract a new customer segment.
1 Comment
‘We need to solve problems for customers’: Tesco’s CEO on the future of rapid delivery
Michaela JeffersonTesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.
Meet the DTC laundry brand taking on the FMCG giants
Charlotte RogersFounded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.