How eharmony is helping people find love in lockdown
Ellen HammettEharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
AB InBev launches an app to teach people about beer
Molly FlemingThe app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
‘Don’t forget us’: How the British Heart Foundation is staying relevant amid Covid-19
Sarah VizardThe charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
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Marketers need journalism to survive so let’s fix the print model
Mimi TurnerIt would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.
How one brand is tackling 100 years of ‘failed’ femcare
Ellen HammettDirect-to-consumer femcare brand Callaly is hoping its first big marketing investment will send a clear message about the need for more female-led innovation in the sector.
Meet the startup tackling plastic waste with seaweed
Ellen HammettNotpla has been working with brands including JustEat, Unilever and Lucozade and believes it will compete directly with plastic in a few years.
‘All bets are off’: Why brands are seizing the opportunity to launch under lockdown
Matt BarkerThe coronavrius has left many companies ripping up carefully laid plans with the intention of starting all over again later in the year. But could this actually be the best time to go to market?
Equity, affinity, innovation: What brands can learn from range rationalisation
Ellen HammettThe necessary reduction of products and ranges as a result of Covid-19 has given brands a chance to take stock of their portfolios, listen to their customers and think about how they can play a better role in consumers’ lives long-term.
Brands go direct to consumer to capitalise on ecommerce surge
Matthew ValentineFrom Heinz to Aldi, brands across the marketing spectrum are accelerating their shift to ecommerce in response to the unfolding coronavirus crisis.
Aldi launches first online grocery service in response to Covid-19
Ellen HammettAldi’s first move to sell groceries online will see it offer food parcels for £24.99 that include 22 items as standard such as tinned soup, rice, pasta, antibacterial handwash and toilet roll.
Why Covid-19 is forcing marketing and supply chain to ‘rip up the rulebook’
Charlotte RogersFrom rethinking media strategies to streamlining product lines as demand surges, marketing and supply chain are teaming up to weather the coronavirus storm.
Making innovation count: Why brands are becoming more ‘thoughtful’
Charlotte RogersIn a rapidly changing world, the future of innovation is hard to pin down, but agility, sustainability and thoughtfulness look set to be the hallmarks of success.
Innocent prioritises ‘thoughtful innovation’ as it launches juice shots
Charlotte RogersAfter an analysis of emerging sectors and shifting consumer trends, Innocent is branching out into juice shots as it looks to bring some flavour to a burgeoning category.
Why Coca-Cola is getting ‘out of the cage of the brand’ to foster innovation
Molly FlemingCoca-Cola is changing the way it thinks about innovation, with marketers looking at new products through instinct before factoring in brands.