Former Tesco CMO Matt Atkinson on his new role reinventing Saga for today’s over-50s

Matt Atkinson is on a mission to refresh over-50s group Saga and make it relevant and exciting for today’s ageing population. With a 55% spike in pre-tax profit he’s on the right track but keeping up with this increasingly demanding demographic is no easy task.

Not yet a subscriber?

Buy today to continue reading


Baby boomers 3

Targeting the baby boomers

Mindi Chahal

Research reveals that those aged 50 and over feel excluded by brands and misrepresented in advertising and with stats showing that a third of the population are 50 plus, is this a missed opportunity for brands?