Profiles: search marketing agencies 2007
Online marketing accounts for almost 15% of UK advertising, with 1bn spent on the medium in the first six months of this year alone. Search takes a big chunk of spend; online advertising grew 41.3% year on year, paid-for search marketing grew 44% to 762.3m, taking 57% of online ad budgets (Internet Advertising Bureau/PricewaterhouseCoopers).
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Web Certain
Multilingual approach
Touch Search
Increasing reach
Bigmouthmedia
Getting 100% results
Latitude
Content optimisation
Greenlight
Making page impressions
TBG
Maintaining a spread
Browser Media
Driving online traffic