Online marketing accounts for almost 15% of UK advertising, with £1bn spent on the medium in the first six months of this year alone. Search takes a big chunk of spend; online advertising grew 41.3% year on year, paid-for search marketing grew 44% to £762.3m, taking 57% of online ad budgets (Internet Advertising Bureau/PricewaterhouseCoopers). Read more …
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.