How Diageo kept bartenders’ spirits up during lockdown
Matthew ValentineDiageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
Investing in digital skills and brand penetration: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
Facebook’s Nicola Mendelsohn on why marketing in 2020 is a ‘marathon, not a sprint’
Charlotte RogersAfter a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Facebook, Nike, McDonald’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nissan on reducing complexity and thinking holistically
Molly FlemingNissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
Stop ‘nudging’ customers and pay attention when they nudge you
Helen EdwardsBrands that ignore the small signs customers are unhappy will soon feel the financial impacts if they don’t respond.
Coca-Cola, Unilever, Premier Foods: 5 things that mattered this week and why
Marketing Week ReportersFrom Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
Embrace the art of improvisational listening
Max DickinsWe spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
Almost half of marketers expect job cuts in the next three months
Molly FlemingWhile job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky aims to ‘recapture hearts and minds’ in major ad push
Sarah VizardSky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.
Alarm bells ring after consumer expectations for 2021 take a dive
Matt BarkerThis month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
Coke on how cutting brands will lead to stronger innovation
Molly FlemingCoca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
How The Ticker improved the odds for gambling brands’ mobile success
Ellen HammettFrom boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
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‘There is a big hole in the value chain’: Brands lose 50% of the money they invest in programmatic ads
Ellen HammettA new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
Programmatic TV advertising: Key benefits and challenges
Econsultancy TeamThere is a thirst in the marketing industry for a solution to bridge the gap between television advertising and online advertising.
The rise of programmatic outdoor: What advertisers need to know
Rebecca SentanceThe advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
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Tesco ‘frustrated’ at media spend being ‘siphoned off’ to protect brand reputation
Ellen HammettTesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
How Auto Trader boosted performance marketing by taking a test and learn approach
Marketing Week ReportersAuto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
The key to achieving smarter programmatic marketing
Tina DesaiFind out how leading brands are turning programmatic into a growth engine for their business.
Google is ‘confident’ it can win back advertiser trust after brand safety scandal
Ellen HammettThe tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising.