Programmatic TV advertising: Key benefits and challenges
Econsultancy TeamThere is a thirst in the marketing industry for a solution to bridge the gap between television advertising and online advertising.
The rise of programmatic outdoor: What advertisers need to know
Rebecca SentanceThe advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
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Tesco ‘frustrated’ at media spend being ‘siphoned off’ to protect brand reputation
Ellen HammettTesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
How Auto Trader boosted performance marketing by taking a test and learn approach
Marketing Week ReportersAuto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
The key to achieving smarter programmatic marketing
Tina DesaiFind out how leading brands are turning programmatic into a growth engine for their business.
Google is ‘confident’ it can win back advertiser trust after brand safety scandal
Ellen HammettThe tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising.
Diageo: Programmatic enables us to do ‘really great marketing’
Ellen HammettA ‘controlled and pragmatic’ approach to the way Diageo uses digital is helping it form new global partnerships with publishers and driving sales.
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Google’s tighter ad rules for YouTube ‘don’t go far enough’
Sarah VizardGoogle has made some of the biggest changes to ad rules on YouTube since its inception as it looks to improve brand safety, but the industry still thinks there is work to be done.
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Mark Ritson: Media agencies will go the way of the dinosaurs if they don’t tackle transparency
Mark RitsonIf media agencies do not give clients what they want, they will vote with their feet and take media-buying in-house.
UK programmatic ad spend to surpass £3bn in 2017
Thomas HobbsA new eMarketer report shows a rapid increase in programmatic advertising spend in the UK as it claims the industry is maturing.
YouTube promises ‘zero tolerance’ for predatory comments as it faces fresh ad boycott
Sarah VizardGoogle acknowledges year of “highs and lows” for YouTube as its attempts to woo brands at its annual Brandcast event are overshadowed by a child safety crisis.
TSB’s Nigel Gilbert: Media agencies face a loss of trust similar to the banks
Sarah VizardThe bank’s CMO says clients have lost trust in the big five agency holding companies because of a lack of transparency and “indulgence in funny stuff”.
Why some brands are still refusing to advertise on YouTube
Sarah VizardMarie Curie was caught up in the brand safety scandal earlier this year and won’t advertise on YouTube again until it allows its ad verification technology.
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Lidl: Programmatic is new, shiny and overvalued
Thomas HobbsThe discounter’s head of media Sam Gaunt says the marketing industry is “guilty of overselling programmatic” and that the brand gets much better ROI from press, radio and TV advertising.