Three top trends in multichannel marketing for 2023
Matthew ThomasWith marketing channels proliferating, a multichannel strategy is crucial to raising awareness and driving action throughout the funnel.
Six trends that will shape media in 2023
Ellen HammettFrom a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
How to time your marketing effectively in the run-up to Christmas
Steve HemsleyThis Christmas is set to be very different from the last, so to execute effective advertising campaigns brands must plan to peak at the right times, when consumers are most engaged with relevant content.
How ISBA and AOP uncovered 15% of ad spend is being lost in programmatic
Marketing Week ReportersAnalysis of 1.3 billion impressions across 15 advertisers revealed what programmatic supply chains really look like for the first time.
How The Ticker improved the odds for gambling brands’ mobile success
Ellen HammettFrom boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
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‘There is a big hole in the value chain’: Brands lose 50% of the money they invest in programmatic ads
Ellen HammettA new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
Programmatic TV advertising: Key benefits and challenges
Econsultancy TeamThere is a thirst in the marketing industry for a solution to bridge the gap between television advertising and online advertising.
The rise of programmatic outdoor: What advertisers need to know
Rebecca SentanceThe advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
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Tesco ‘frustrated’ at media spend being ‘siphoned off’ to protect brand reputation
Ellen HammettTesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
How Auto Trader boosted performance marketing by taking a test and learn approach
Marketing Week ReportersAuto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
The key to achieving smarter programmatic marketing
Tina DesaiFind out how leading brands are turning programmatic into a growth engine for their business.
Google is ‘confident’ it can win back advertiser trust after brand safety scandal
Ellen HammettThe tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising.
Diageo: Programmatic enables us to do ‘really great marketing’
Ellen HammettA ‘controlled and pragmatic’ approach to the way Diageo uses digital is helping it form new global partnerships with publishers and driving sales.
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Google’s tighter ad rules for YouTube ‘don’t go far enough’
Sarah VizardGoogle has made some of the biggest changes to ad rules on YouTube since its inception as it looks to improve brand safety, but the industry still thinks there is work to be done.
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Mark Ritson: Media agencies will go the way of the dinosaurs if they don’t tackle transparency
Mark RitsonIf media agencies do not give clients what they want, they will vote with their feet and take media-buying in-house.