Ahead of her appearance at our Get With the Programmatic conference on 21 September, the FT’s global B2C marketing director Sacha Bunatyan told Marketing Week that brands know more about their audiences than ever, but agencies’ media expertise will be hard for them to match.
MBNA’s Nic Travis says programmatic advertising has made media buying more transparent, while focusing on audiences – particularly on Facebook – removes the uncertainty of cross-device tracking.
Just Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
The new marketing boss will also oversee product, category and corporate sales teams, as former marketing director Chris Carter takes on a group strategy role.
More than half of marketers are considering switching roles in 2023, while almost a third have been in their current positions for less than a year.
The alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.
With 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.