Proving ROI for programmatic just got easier
Marketers are accountable for every pound they spend so knowing the value of programmatic activity is essential.
FT marketing director: ‘Brands’ understanding of programmatic data is improving’
David MothAhead of her appearance at our Get With the Programmatic conference on 21 September, the FT’s global B2C marketing director Sacha Bunatyan told Marketing Week that brands know more about their audiences than ever, but agencies’ media expertise will be hard for them to match.
How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying
Maeve HoseaMBNA’s Nic Travis says programmatic advertising has made media buying more transparent, while focusing on audiences – particularly on Facebook – removes the uncertainty of cross-device tracking.
Top marketers on the future of programmatic
Maeve HoseaJust Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
Marketers must do more to end toxic masculinity
Tanya JosephSarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
Marketoonist on customer experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola to hold marketing spend in countries with slow vaccine rollout
Manny PhamThe beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.