Proving ROI for programmatic just got easier
Marketers are accountable for every pound they spend so knowing the value of programmatic activity is essential.
FT marketing director: ‘Brands’ understanding of programmatic data is improving’
David MothAhead of her appearance at our Get With the Programmatic conference on 21 September, the FT’s global B2C marketing director Sacha Bunatyan told Marketing Week that brands know more about their audiences than ever, but agencies’ media expertise will be hard for them to match.
How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying
Maeve HoseaMBNA’s Nic Travis says programmatic advertising has made media buying more transparent, while focusing on audiences – particularly on Facebook – removes the uncertainty of cross-device tracking.
Top marketers on the future of programmatic
Maeve HoseaJust Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
Specsavers appoints UK trading director to lead restructured marketing team
Michaela JeffersonThe new marketing boss will also oversee product, category and corporate sales teams, as former marketing director Chris Carter takes on a group strategy role.
More than a third of brands plan to ramp up hiring in 2023
Molly InnesMore than half of marketers are considering switching roles in 2023, while almost a third have been in their current positions for less than a year.
Diageo commits to ‘strong’ marketing investment as efficiency improves
Charlotte RogersThe alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.
Salary Survey 2023: Hybrid working dominates as brands rethink office life
Charlotte RogersWith 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.