Proving ROI for programmatic just got easier
Marketers are accountable for every pound they spend so knowing the value of programmatic activity is essential.
FT marketing director: ‘Brands’ understanding of programmatic data is improving’
David MothAhead of her appearance at our Get With the Programmatic conference on 21 September, the FT’s global B2C marketing director Sacha Bunatyan told Marketing Week that brands know more about their audiences than ever, but agencies’ media expertise will be hard for them to match.
How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying
Maeve HoseaMBNA’s Nic Travis says programmatic advertising has made media buying more transparent, while focusing on audiences – particularly on Facebook – removes the uncertainty of cross-device tracking.
Top marketers on the future of programmatic
Maeve HoseaJust Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
Vote for your marketing campaign of 2023: Group stage
Marketing Week ReportersMarketing Week has selected the top 12 marketing campaigns of 2023 and now it’s time to vote for your favourite.
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Peloton CMO departs after 11 months to take top marketing job at Verizon
Molly InnesLeslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
How Sage’s marketing rethink drove a 12% revenue boost
Marketing Week ReportersBy overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.