Proving ROI for programmatic just got easier
Marketers are accountable for every pound they spend so knowing the value of programmatic activity is essential.
FT marketing director: ‘Brands’ understanding of programmatic data is improving’
David MothAhead of her appearance at our Get With the Programmatic conference on 21 September, the FT’s global B2C marketing director Sacha Bunatyan told Marketing Week that brands know more about their audiences than ever, but agencies’ media expertise will be hard for them to match.
How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying
Maeve HoseaMBNA’s Nic Travis says programmatic advertising has made media buying more transparent, while focusing on audiences – particularly on Facebook – removes the uncertainty of cross-device tracking.
Top marketers on the future of programmatic
Maeve HoseaJust Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
This Much I Learned: Just Eat’s Matt Bushby on going with your gut
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
FA unveils new look Three Lions to unite elite and grassroots game
Matt BarkerFeaturing a revamp for those celebrated Three Lions, the FA’s England Football brand includes a digital hub aimed at promoting inclusivity and connecting the grassroots and elite game.
Ad spend, complaints, marketing jobs: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Deadline extended: Last chance to enter the Marketing Week Masters awards
Marketing Week ReportersThe deadline for the 2021 Marketing Week Masters awards has been extended to 19 May – here’s why you should enter.