Dance band Faithless are partnering with Shazam to promote their UK tour as well as their new album ’The Dance’ on television adverts across the UK.
Online and mail-order retailer of underwear and swimwear Kiniki has overhauled its marketing strategy after new insights drawn from its customer data. A year-long study of data patterns helped it cut marketing overheads by 12% without affecting sales revenue. Kiniki installed Safewire Arx BI, a business intelligence solution built on InterSystems DeepSee software, which gave […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.