Kiniki reveals marketing savings

Marketing Week

Online and mail-order retailer of underwear and swimwear Kiniki has overhauled its marketing strategy after new insights drawn from its customer data. A year-long study of data patterns helped it cut marketing overheads by 12% without affecting sales revenue. Kiniki installed Safewire Arx BI, a business intelligence solution built on InterSystems DeepSee software, which gave […]


    Leave a comment