Prudential reviews 27m ad accounts


Prudential Group has begun a review of its above and below-the-line advertising accounts for its Prudential and Egg brands. The combined business is worth £27m.

It follows the consolidation of its £20m UK media planning and buying business into MediaCom following a four-way pitch (MW August 3).

WCRS is the incumbent agency on the Prudential account and Mother handles the Egg business. The direct marketing work is split across a number of agencies including Tri-Direct, Tequila/London and Outrider, while Claydon Heeley is responsible for Egg’s below-the-line activities.

The pitch has been opened up to non-roster agencies and will be overseen by chief marketing officer Alison Wright, who joined Egg from WCRS at the start of this year. It is understood that the financial services company wants agency appointments to be in place for the start of next year.

Wright was promoted to the group role following the departure of Prudential UK and Europe marketing director Roger Ramsden earlier this year.

Prudential Group chiefs are understood to have first plotted group wide reviews following its decision last year to buy back the 22% of Egg it did not own, and the appointment of UK chief executive Nick Prettejohn (MW December 8).





High-flyers take a dive for charity

Marketing Week

Chucking your staff out of an aeroplane over Northampton may not seem to be the wisest idea ever, but 15 employees from Inferno leapt into thin air with the agency’s full blessing earlier this month. The gang took part in a parachute jump in aid of the through-the-line agency’s nominated charity the Rainbow Trust. The […]

Jaguar to replace ailing S-Type with upmarket XF sports saloon

Marketing Week

Jaguar is axing its S-Type model and replacing it with a new sports saloon called the XF. The new model will appear next autumn and will go on sale in spring 2008. The S-Type, which was launched as a direct competitor to the BMW 5-Series in 1999, has been widely criticised for being overly conservative, […]

Royal Horticultural Halls

Marketing Week

Website [] Address 80 Vincent Square, London, SW1P 2PE Contact – Telephone 020 7828 4125 Fax 020 7834 2072 Email Descript…


    Leave a comment