Public Health England on how brands can ‘do more’ and why it wants to up its use of digital
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
Public Health England gets personal for biggest Stoptober campaign
Alison MillingtonPublic Health England is hoping to balance the “serious communication” surrounding the upcoming “Smoking in Vehicles” legislation with a humourous approach to its £3.2m Stoptober campaign, the event’s biggest ever marketing push that will focus on content, social and digital.
Stoptober campaign uses Facebook Messenger bot to help smokers quit
Rachel GeePublic Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year.
How charity Missing People is saving lives by moving to programmatic
Rachel GeeOver the last four years Missing People has shifted its marketing spend from print to programmatic in a move the charity says has enabled it to “save lives”.
How Dunelm’s top marketer shifted focus from product to customer
Josh StephensonSean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Justify budget requests with a solid set of projections
Grace KiteRunning the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.
Nearly half of podcast listeners choose to skip ads
Chris SutcliffeResearch from YouGov suggests more than two in five podcast listeners are avoiding advertising entirely, while just 14% say they find them unintrusive.
Sky Sports ramps up spend for its ‘biggest ever’ Women’s Super League campaign
Molly InnesSky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.