Public Health England on how brands can ‘do more’ and why it wants to up its use of digital
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
Public Health England is hoping to balance the “serious communication” surrounding the upcoming “Smoking in Vehicles” legislation with a humourous approach to its £3.2m Stoptober campaign, the event’s biggest ever marketing push that will focus on content, social and digital.
Public Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year.
Over the last four years Missing People has shifted its marketing spend from print to programmatic in a move the charity says has enabled it to “save lives”.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.