Publicis acquires digital agency Digitas for $1.3bn

Publicis Groupe has bought digital agency Digitas for $1.3bn (660m) – the biggest deal in the industry since WPP bought Grey for $1.75bn (890m) last year…

Publicis Groupe has bought digital agency Digitas for $1.3bn (£660m) – the biggest deal in the industry since WPP bought Grey for $1.75bn (£890m) last year.

Publicis says in a statement that both boards have unanimously approved the offer of $13.50 (£6.90) per share. Its chairman and chief executive Maurice Lévy (pictured) said earlier this year that he was looking to make an acquisition in the digital space.

Digitas’ clients include General Motors and American Express. It will remain a separate division of the Publicis Groupe and continue to be run by chairman and chief executive David Kenny.

He says: “By joining Publicis Groupe, we are bringing together key assets and strengths in order to capture a larger share of a sector which is expanding dramatically.”

Once the deal goes through, digital will represent 34% of Publicis Groupe’s revenue – an increase of 6%.

Lévy adds: “This operation will constitute a powerful growth engine for all of Publicis Groupe in a context in which digital and interactive marketing and communications should represent more than 10% of all worldwide investment by 2010.”

Recommended

Salvation Army picks Harvest for first digital campaign

Marketing Week

Christian charity The Salvation Army has appointed Harvest Digital to launch its first online marketing campaign. Harvest Digital is building an eBay shop for The Salvation Army with gifts available for auction or immediate purchase. Visitors to eBay can bid to provide 24 hours of care for a homeless person, a safe refuge for a […]

Impetus has an out-of-tree experience

Marketing Week

There’s more than one way to wish customers a merry Christmas. Instead of sending cards, why not dress your staff up as a saucy fairy and a fir tree and drive them in a van around to clients’ offices to hand out mince pies?This is what experiential firm Impetus did this week. Using their understanding […]

Ex-Ford chief to join Fuller’s operation

Marketing Week

Stuart Dyble, a former Ford brand chief and board director, has joined Simon Fuller’s 19 Entertainment as the agency looks to expand. Dyble fills the new post of head of sport and will be responsible for the agency’s sports portfolio, which includes the Honda Formula 1 racing team. It follows the appointment in March this […]

Comments

    Leave a comment