Publicis campaign for healthy yoghurt tubes

Organic dairy brand Yeo Valley is rolling out an advertising campaign to support the launch of its children’s yoghurt tubes range.

The campaign has been developed by Publicis, which was appointed by the dairy brand late last year, and aims to highlight the healthy, organic qualities of the product promoting it as the ideal lunchbox snack for children.

The print-based ads will break in mid-March across lifestyle magazines including House Beautiful and national newspapers including the Guardian and the Sunday Times.

The creative features two of the animated tube products accompanied by the dialogue “We’re healthy, fun and organic” and “let’s do lunch”.

Yeo launched the range, called Yeo’s, in January as an extension of its children’s yoghurt line.

It claims the products are made with more fruit and contain a lower sugar content than rival brands operating in the chilled dairy sector.

The children’s tube market is currently worth £41m and is growing by 18% annually, according to AC Nielsen.


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