Publicis creates Velvet toilet roll campaign
Publicis has created a television and press campaign for SCA Hygiene’s Velvet toilet roll brand. The &£15m campaign launches on February 5, replacing the ‘Mrs B’ character of previous campaigns.
Publicis has created a television and press campaign for SCA Hygiene’s Velvet toilet roll brand. The &£15m campaign launches on February 5, replacing the ‘Mrs B’ character of previous campaigns.
HIT Entertainment, the toy company that owns Bob the Builder and Thomas the Tank Engine, has restructured its marketing division to focus on building global brands. Marketing director Hayley Fraser Mackenzie becomes brand business director.
Lambeth council is refusing to negotiate with outdoor companies over the destruction of ‘illegal’ sites. Is there any hope for them? asks Lucy Barrett
Different, a Newcastle-based ad agency, has created a press and poster campaign for the National Health Service to raise awareness of the dangers of smoking during pregnancy.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.