Publicis Groupe digital growth lifts revenue

Publicis Groupe’s third quarter results defied concerns over the state of the Eurozone economies with global revenues up 7.5% year-on-year to €1.42bn (£1.24bn).

/r/a/u/Pitch.jpg

/v/j/s/PublicisGroupe.jpg

The marketing services company, which owns Saatchi & Saatchi and ZenithOptimedia, cited growing digital spend, particularly in emerging markets Brazil and China, as key to its performance.

Digital accounted for 30.2% of total revenue during the nine-month period up to September 30, up from 28.7% in the same period a year earlier.

Publicis chief executive Maurice Levy says: “Digital advertising is generating more for us than classical advertising is. However we have limited acquisition plans around the discipline as we feel we have a strong offering globally.

He adds: “Digital spend in Brazil is on fire and at the moment we’re focused on meeting demand by acquiring more staff.”

Ad spend by consumer goods brands is “doing well”, Levy adds, but the financial sector “was still suffering” and found it difficult to execute strong communications strategies amid growing concern over the state of the economy.

Europe revenues grew 7% to €427 million (£373 million), with the agency citing strong performances in Germany and France, where revenue grew by approximately 10%.

Earlier this week, marketing group Omnicom reported revenues of $3.38 billion, (£2.14 billion), up 12.9% year on year.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now