Publicis has been handed the &£4m advertising account for Jacob’s Bakery without a pitch. Euro RSCG was the incumbent on the business. The account move follows the acquisition of Jacob’s by United Biscuits (UB) late last year. Publicis already handles advertising for the UB portfolio.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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