Publicis handed Jacobs bakery account

Publicis has been handed the £4m advertising account for Jacob’s Bakery without a pitch.

Publicis has been handed the &£4m advertising account for Jacob’s Bakery without a pitch. Euro RSCG was the incumbent on the business. The account move follows the acquisition of Jacob’s by United Biscuits (UB) late last year. Publicis already handles advertising for the UB portfolio.

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