Publicis lands 6.4m satellite comms task

The global satellite communications company Inmarsat has hired Publicis to handle its estimated 6.4m worldwide campaign.

The appointment follows a four-way pitch which also included J Walter Thompson, Saatchi & Saatchi and Grey London.

The company is a coalition of 76 international companies, including BT. It buys satellites, launches them and controls them in orbit. This allows any two parties with the right equipment to communicate with each other. At the moment its main clients are shipping lines, airlines, aid and news organisations.

But the new advertising effort is designed to encourage wider business and consumer use and a reflection of growing market competition. No decision has yet been taken on whether to use television in the campaign but it is seen as a long-term programme to develop the brand.

Last year Inmarsat took a 15 per cent stake in ICO, a company which is developing a global handheld mobile telephone service in time for the year 2000.

It is also seeking an agency and has drawn up a shortlist of two unnamed agencies. It will make a decision early next month.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now