Publicis has lost L’Oréal Plenitude business to McCann-Erickson as part of a global realignment. The business is worth &£12.4m in the UK.
Centura Foods is reviewing its £2m Bisto advertising business held by Saatchi & Saatchi as part of a wide-ranging review of its brands. This week it emerged that the company is running a series of pitches across its creative disciplines, including advertising and design. Centura marketers plan to visit eight advertising agencies, with a view […]
Laboratoires Innéov, the “functional foods” venture formed by L’Oréal and Nestlé (MW June 27, 2002), is gearing up to launch its first product across Europe.
Coca-Cola is looking for a new global marketing chief following the resignation of Stephen Jones. The former UK Coca-Cola marketer had been expected to quit when Steven Heyer arrived from AOL Time Warner’s Turner Broadcasting System in 2001 as president of new ventures. Heyer was promoted to president and chief operating officer in December last […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.