Publicis has won the 30m-plus global creative account for Tefal, one of the world’s leading cookware makers, following a worldwide pitch against incumbent Ammirati Puris Lintas, BDDP and Ogilvy & Mather.
Publicis’ 187 European, 35 US and 33 Asian Pacific offices will be involved in handling the account, which covers 35 markets. The Paris office is likely to be lead agency on the business.
“This is a tribute to the way our global team worked so effectively together,” says Publicis’ chief executive Maurice Levy.
Publicis already handles the account for electrical domestic appliance manufacturer Rowenta, part of the Paris-based SEB group which also includes Tefal and Calor.
The SEB group has a worldwide turnover of more than 1bn. It spent 3.5m on advertising Tefal in the UK last year.
Initiative Media will continue to handle UK media buying.