Publicis has resigned the &£3m Ferrero Roche account after landing Cadbury’s &£30m global creative account.
Freeserve has teamed up with Twentieth Century Fox Home Entertainment to offer its members exclusive promotions, news and features on shows such as The Simpsons and 24.
I am struck by Camelot’s latest ad campaign (MW April 3). Perhaps the old brain cells are going as I hit middle-age, but the idea that you have more chance of winning in a syndicate because syndicates “account for a quarter of all jackpot winners” seems to be remarkably flawed. The only conclusion is that […]
I Feel Good, the publisher of lads’ magazine Jack and adult comic Viz, owned by Loaded founder James Brown, is thought to have received a bid from Dennis Publishing owner Felix Dennis.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.