Publicis working on November campaign for Transport for London
Publicis is working on a November campaign for Transport for London’s Oyster smartcard ticketing system.
Publicis is working on a November campaign for Transport for London’s Oyster smartcard ticketing system.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.