Puma teams up with Sky for footie fans’ campaign
Sports brand Puma has teamed up with Sky Sports to launch its new creative ’Love = Football’ campaign to promote its Power collection and PowerCat 1.10 boot.
Set to run throughout March, April and May, the campaign “celebrates the fans who play football week in, week out”.
These fans will be able to send Sky Sports their Sunday League photographs, with the best ones are selected and featured in the Puma TV campaign, screened during a selection of Sky Sports Pub matches.
The campaign will also run on SkySports.com and within FourFourTwo magazine.
The deal was brokered by Sky Media and Zenith Optimedia.
